Stop Running Your Sales Team on Gut Instinct.
Start Running It Like a Machine.
Your sales team is growing — but the systems, processes, and data infrastructure haven’t kept up. That’s where we come in. Smart Scale Analytics delivers expert fractional sales operations support so you can scale with confidence.
What Is Fractional Sales Operations?
Fractional Sales Ops gives your company access to senior-level sales operations expertise — without the cost or commitment of a full-time hire. Whether you’re a startup building your first sales infrastructure or a mid-market company managing rapid growth, we embed with your team to drive the systems and strategy that fuel revenue.
Who This Is For
Growing companies that are scaling their sales teams, dealing with messy CRM data, struggling to calculate accurate commissions, or lacking clear territory strategies. If your sales operations can’t keep pace with your growth, we can help.
What We Do
Salesforce & CRM Support
Your CRM is the engine of your sales team — and if it’s not set up right, everything downstream breaks. We provide hands-on Salesforce administration, configuration, and optimization, as well as support for HubSpot and other CRM platforms. Services include pipeline and opportunity management setup, custom reports and dashboards, workflow and automation builds, data hygiene and deduplication, user onboarding and training, and CPQ (Configure, Price, Quote) configuration.
Commissions & Incentive Compensation
Accurate, transparent commission tracking builds trust with your reps and keeps your best performers motivated. We design and manage your incentive compensation programs — from straightforward tiered structures to complex multi-variable plans. We handle commission plan design and documentation, monthly and quarterly attainment calculations, dispute resolution and audit trails, integration with CRM and ERP data, and compensation planning for new hires and promotions.
Territory & Quota Planning
Balanced territories and fair quotas are the foundation of a high-performing sales team. We use data to build territory assignments and quota models that maximize coverage, minimize rep frustration, and align with your growth targets. Our work includes territory design by geography, vertical, or account size, quota setting and benchmarking, annual and mid-year rebalancing, whitespace analysis, and named account list management.
Sales Process & Playbook Development
Consistent execution starts with a well-defined process. We work with your sales leadership to document, streamline, and operationalize your sales motion — including stage definitions and exit criteria, sales methodology alignment (MEDDIC, SPIN, Challenger, etc.), onboarding and ramp playbooks, and deal review and forecast cadence design.
Reporting, Forecasting & Pipeline Analytics
Leaders need reliable data to make confident decisions. We build the reporting infrastructure to give your team visibility into what’s working and where to focus. Deliverables include executive sales dashboards, pipeline health and stage conversion analysis, win/loss reporting, rep performance scorecards, and forecast accuracy tracking.
Sales Tech Stack & Tool Administration
From Salesforce and HubSpot to Outreach, Gong, ZoomInfo, and beyond — we help you select, implement, and manage the tools your team needs without the overhead of full-time administrators. We handle vendor evaluation and implementation, tool integration and data flows, license management and cost optimization, and ongoing admin and troubleshooting.
Why Fractional?
Hiring a full-time VP of Sales Operations or a team of RevOps professionals is expensive and time-consuming. A fractional model gives you the expertise you need right now — at a fraction of the cost — with the flexibility to scale up or down as your business evolves. You get a senior operator who has been there before, not a generalist learning on the job.
How We Work With You
We start with a Sales Operations Assessment to understand your current state — your tools, your data, your processes, and your biggest pain points. From there, we build a prioritized roadmap and get to work as an embedded part of your team. Engagements are structured as monthly retainers with a defined scope, so you always know exactly what you’re getting.
Ready to Build a Sales Engine That Scales?
Let’s talk about where your sales operations stand today — and what it would take to get to where you need to be. Schedule a free 30-minute consultation and we’ll show you exactly how fractional sales ops support can make an impact for your team.
Get In Touch
Ready to discuss how fractional sales operations support can help your team? Reach out directly or fill out the form below and we’ll get back to you promptly.
Contact Information
Shawn McNamee
Smart Scale Analytics
📧 Shawn@smartscaleanalytics.com
We’re happy to start with a free 30-minute consultation to learn about your current sales operations challenges and see how we can help.