Smart Scale Analytics

There’s a lot of things that a company needs to learn to do, and get right, as it grows into a bigger company. You get to the point where an owner can no longer run the company on conversations only – things have gotten too complicated. There are other roles that can come into play where you need part-time help for awhile until your revenue (and budgets that follow from revenue) grow to the point where a company can start covering all of the specialized roles that are standard at a larger company.

Some of these roles include Chief Technology Office (CTO), Chief Marketing Officer and other high-level roles that focus on a specific functional area of a company. These have had fractional roles as a common option for quite some time and a lot of companies do very well with a part-time/fractional person in these type of positions supporting a critical function at a growing company.

With the increasing importance of data and massive amount of data generated by the systems of even a smaller company the need to have someone thinking of all of that data is becoming critically important. Having a holistic plan for which data you need to keep, how to extract and store that data and think about what business questions that data can help with is now a business-critical function.

However, like many business-critical functions, this leads to a very tight labor market as all of the people who think about this and have experience in managing business data are in pretty high demand and companies pay a premium to get the people they need. That’s why contracting with a team to get part-time help on this makes so much sense. You can setup the infrastructure to get your data moved into a single unified warehouse and get the initial questions you need answered. But as you move forward you own the warehouse and it’s setup to bring in data from other areas as your needs and resources grow to support this crucial function.

Start with a few critical business questions and/or a few functional areas of your business that need more analytical support. Use that exercise as a way to not only get you the answers and insights you need but also to set up the data warehouse backend and analytics front-end that you can leverage to support other areas and answer other questions in the future. This incremental approach gives you analytics for use now and data infrastructure that can be leveraged to support other areas and answer other questions in the future as the need arises.

Please reach out if you’d like to look into the process and how I could help you. With almost a decade working with Tableau and helping to answer business questions across all areas of an enterprise I’d love to leverage my knowledge to help you.

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